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Decide On Your Offers: While you probably have generic marketing with ppc campaigns running year long to keep leads being released, now's a great time to acquire specific. And, this is what we mean by determine your offers. Put your best products and services forward. Bundle them, discount them, or rely on them as enticement offers – however you make use of them, NOW is the time to get what your offers are going to be in order. This is vital because . . . Choose Effective Keywords: As you know already, as a way to promote specific products and services with pay per click marketing, you must choose specific keywords. Now's no time to be general. Again, your year-round campaigns might be geared to help keep traffic and leads flowing into the site. But, since many retailers make bulk of their sales during the holiday season, you now want sales – not leads that you could convert later (although that's nice too). So you will need to know that which you are going being offering to be able to find the most effective keywords for these offers. Decide on a Budget: Ahhh, the “B” word – it's something every web marketer has to get cognizant of. In order to use your allowance most effectively – regardless how large or small it might be – choose your product offerings, so because of this, keyword phrases well. Run Split Tests: Piggybacking on the last point, you may even want to start running some small, split-test campaigns now to find out which PPC offers are paying off. That way, when consumers turn their focus on online shopping, you will end up well prepared to perform your most cost-effective, high ROI return campaigns. Study Results: Pay per click marketing is best when you test, test, make sure study, study, study the results of those tests. In order to become even more prepared next year, decide now what info you wish to glean from this year's PPC campaigns. Good luck with your pay per click marketing marketing efforts – and, to not rush the summer season, but . . . happy holidays!